E-mail marketing is the new way to work your "Rolodex."
Send your customers email that gets opened and read.
One of the most powerful marketing tools available today, email marketing is easy, affordable, direct, actionable and highly effective. According to surveys, today's customers and prospects would prefer to hear from you via e-mail than any other way. And when you add e-mail to your marketing mix:
- You spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising
- Your time-sensitive information is sent in minutes, not days or weeks
- You can see the results of your efforts very quickly
Azura Marketing's email / list-building campaign strategies involve the following:
- Building a positive, responsive relationship with your database or list
- Providing your list with a reason to trust you and your advice (give quality information before asking for the sale)
- Promoting targeted, useful products to your list
We'll get you set up with the right tools and put your email marketing on auto-pilot
Azura Marketing can help you effectively communicate with your list on an on-going basis by:
- Recommending an email marketing plan that works for you and your business
- Writing, designing and programming html emails, newsletters and downloadable reports
- Setting up and managing:
- A reliable autoresponder that automates list management (including subscription and unsubscribe requests), as well as the process of sending emails to your list
- An opt-in, sign-up box or a lead capture form
- A set of pre-written messages for when prospects:
- Sign up through a lead capture form
- Confirm their request for information
- Unsubscribe from your list
- Send an email to your autoresponder email address (this message can be configured to tell the sender that you will respond within a certain time, or redirect them to a different email address)
In addition, Azura Marketing can write several emails in advance on special offers, news about your product/service, valuable tips and more to be sent to your subscribers at pre-determined dates.
But I don't want to spam my clients and prospects 
Neither do we. We hate spam as much as you and your clients do. That's why Azura Marketing adheres to CAN-SPAM compliancy guidelines, which means:
- The subject line is not misleading and advertisements are clearly labeled as such;
- The email headers, sending email address and other identifiers in the headers have not been tampered with in order to conceal your identity;
- The body of the email contains a valid physical address for the sender; and
- The email contains a functioning opt-out mechanism, and opt-out
requests are honoured within 10 business days of receipt of that request