Pat Assad, Managing Partner

If there was enough room on it, my business card would say:

Partner, SEO consultant, lone lady of the house (even our dog is male!), hockey Mom, Google fiend

At the round table:

My passion is SEO and I spend an inordinate amount of time looking for ways to help our clients gain ground on the Internet and get more value from their sites.

Guilty pleasures:

Take out food. Wine. Email - lots of it. Spending all the time I possibly can at our cottage by the lake. And making Louise do all my writing for me. (I'd rather stick a knife in my eye than have to string words together!)

What gets me out of bed in the morning:

The newspaper. I love spending the first hour of every day with The Calgary Herald. This will happen even before I hit the shower.

Favourite quote:

"The harder you work - the luckier you become." - My grandfather