Your Google Ads Questions, Answered.
What types of campaigns can you set up for my business?
We can set up all types of Google Ads campaigns tailored to your business needs. This includes Search Ads for reaching users actively searching for your products, Display Ads for visual advertising across websites, Video Ads for platforms like YouTube, and Shopping Ads for e-commerce. We’ll choose the right mix to help you achieve your goals.
How do you determine the right budget for my Google Ads campaigns?
We work closely with you to determine a budget that aligns with your goals and expectations. The budget can vary depending on the type and size of the campaigns you choose. We provide a clear, no-obligation quote with no hidden fees, so you know exactly what you’re investing in.
What is your pricing structure? Are there any hidden fees?
Our pricing structure depends on the campaigns we set up for you and their scale. We ensure transparency in our pricing and provide a detailed quote upfront. There are no hidden fees, so you can budget confidently.
What is the process for getting started with your agency?
Getting started is easy! We begin with an onboarding call where we:
- Introduce our team and learn about your business.
- Discuss your specific goals, like increasing brand awareness or generating leads.
- Gather information about your products or services and what makes you unique.
- Talk about any previous advertising experiences you’ve had.
- Discuss your budget and how we will allocate it.
- Explain different types of campaigns that would fit your goals.
- Identify key audiences and keywords to target.
- Outline how we’ll create effective ad copy and visuals.
- Explain how we’ll measure success and track performance.
- Set expectations for communication, including how often you’ll receive updates and reports.
- Provide a timeline for when your ads will go live.
How long does it take to see results from Google Ads?
Results can vary, but many clients start seeing initial results within a few weeks. We focus on setting up effective campaigns to help you achieve your objectives as quickly as possible.
Do you provide ongoing support and management for campaigns?
Absolutely! We provide continuous support and management throughout your campaigns. Our team is dedicated to ensuring your campaigns perform well and will be available to assist you whenever needed.
What is your experience in my industry?
We have extensive experience in running Google Ads campaigns across various industries. This is our specialty, and our focus is solely on Google Ads, allowing us to bring in-depth knowledge and insights to your campaigns.
What makes your agency different from others?
Our agency stands out because we specialize in Google Ads and nothing else. We’re not a jack of all trades; we dedicate ourselves entirely to mastering Google Ads to deliver the best results for our clients.
How do you handle communication and updates during the campaign?
You will have full access to view your Google Ads and all reporting at any time. We’re always happy to hop on calls to provide updates and discuss any issues you may have.
Do you offer any guarantees for your services?
We guarantee that we will do our absolute best to deliver the best results for your campaigns. There are no long-term contracts, so if you’re not happy, you’re free to leave at any time.
Do I need to sign a contract?
No, you don’t need to sign a contract. We believe in earning your business through results, not by locking you into a long-term agreement.
Lead Generation Ads
What are lead generation ads?
Lead generation ads are online advertisements designed to collect contact information from potential customers. We create engaging ads that draw in users and turn them into leads for your business.
How do lead generation ads work?
These ads encourage people to share their information, like their name, email, or phone number, in exchange for something valuable, such as free e-books, webinars, or consultations. We ensure that your offers are appealing to your target audience, helping you get more quality leads.
What types of businesses benefit from lead generation ads?
Lead generation ads are beneficial for many types of businesses, especially service providers, B2B companies, and online retailers. If you want to collect valuable customer information to boost your sales, we can customize our approach to suit your needs.
What platforms are best for lead generation ads?
We use several platforms to run lead generation ads, including Facebook, Instagram, LinkedIn, and Google Ads. Each platform has unique features that help us effectively reach your ideal customers.
How can I optimize lead generation campaigns?
To improve lead generation campaigns, we focus on:
- Targeting the right audience based on their interests and needs.
- Creating appealing ad copy and eye-catching visuals.
- Testing different elements of the campaign to see what works best.
- Using data to enhance performance over time.
What metrics should I track for lead generation effectiveness?
Key metrics to track include:
- Cost per Lead (CPL): How much you spend to acquire each new lead.
- Conversion Rate: The percentage of people who become leads after seeing your ad.
- Lead Quality: How many leads are likely to become paying customers.
We provide clear reports and insights so you can understand how your campaigns are performing and make informed decisions.
How can I measure the ROI of lead generation ads?
To measure the return on investment (ROI) from lead generation ads, we track the revenue generated from the leads you acquire through these campaigns. We make it simple for you to see how these leads contribute to your overall sales and profit.
How much should I budget for lead generation ads?
Your budget for lead generation ads should align with your business goals and what you want to achieve. We will help you create a budget that maximizes your spending and boosts your ROI. Our experts will provide recommendations tailored to your industry and target audience.
Shopping Ads (E-commerce)
What are shopping ads?
Shopping ads are special online ads that showcase your retail products and are designed to help you make sales. Our team creates effective shopping ad campaigns that make your products stand out and attract potential buyers.
How do shopping ads differ from regular ads?
Shopping ads are different because they show product images, prices, and direct purchase options all in one place. This makes them more appealing for online shoppers compared to regular text-based ads.
What do shopping ads look like, and how are they created?
Shopping ads look like attractive product listings that display an image of the product, its title, price, and store name. We create these ads by connecting your Google Merchant Center (GMC) account to Google Ads and uploading a list of your products. Our team makes sure the images are high-quality and meet Google's standards, helping to increase clicks and sales.
How do you integrate Google Merchant Center (GMC) with shopping ads?
We handle the integration of Google Merchant Center by setting up your product feed, which contains all the necessary details about your products. This connection allows your products to be featured in shopping ads on Google, making them more visible to potential customers. We ensure your product feed is accurate and updated, which is essential for successful ads.
How does Google use images in shopping ads?
Images are a key part of shopping ads because they help customers see what you’re offering. Google uses images from your product feed to show in the ads. Having clear, high-quality images can really grab users' attention and boost sales. Our team will work to make sure your images are optimized for the best results.
What types of shopping ads are available?
We offer several types of shopping ads, including Google Shopping Ads, Smart Shopping campaigns, and local inventory ads. This variety helps us reach your target audience effectively across different platforms.
How can I optimize my shopping ads?
To make shopping ads even better, we focus on using high-quality images, crafting product titles and descriptions with relevant keywords, and analyzing data to improve targeting. This helps ensure your ads get seen by the right people.
How can I improve my shopping ad campaigns' ROI?
To get a better return on your investment (ROI) from shopping ads, we focus on targeting the right audience, continually improving ad content, and analyzing how well your ads perform. This way, you can get more value from your advertising efforts.
How do I track conversions from shopping ads?
We set up detailed conversion tracking using tools like Google Analytics 4 (GA4) and Google Tag Manager. This helps ensure we accurately measure how many sales come from your shopping ads.
What are common mistakes in shopping advertising?
Common mistakes include not optimizing for mobile devices, using low-quality product images, and not analyzing ad performance effectively. We conduct thorough reviews and provide practical advice to help you overcome these challenges.
How can I optimize my product feed for better shopping ad performance?
To improve your product feed, we make sure all product details are accurate and complete. We include relevant keywords in product titles and descriptions and regularly check performance data to make improvements. Our team will create and fine-tune a top-quality product feed to boost visibility and sales through shopping ads.
Conversion Tracking/Reporting (GA4)
What is GA4?
Google Analytics 4 (GA4) is a powerful tool that helps you see how people use your website and apps. We use GA4 to gather information about user behavior and monitor how well your marketing campaigns are performing.
Why is conversion tracking important?
Conversion tracking is crucial because it shows you how well your marketing efforts are working. It reveals how many users take actions that matter to you, like making a purchase or signing up for a newsletter. We highlight its importance to help you get the maximum value from your marketing investments.
How is GA4 different from Universal Analytics?
GA4 differs from Universal Analytics in that it focuses on individual actions, called events, rather than just the number of page views. This gives us a deeper understanding of user behavior, allowing us to create better marketing strategies that resonate with your audience.
What types of conversions should I track?
We identify key actions for you to track, such as completed sales, newsletter sign-ups, and form submissions. These actions help you measure how successful your business is.
How can I set up conversion tracking in GA4?
We take care of setting up conversion tracking for you. This means defining the specific actions you want to measure and ensuring everything is set up correctly so you can track performance easily.
How can I analyze conversion data effectively?
To analyze conversion data, we use GA4’s reporting tools, which let us view the information in various ways. We provide insights that show how users navigate your site and help identify areas for improvement to boost conversions.
How can I integrate GA4 with my Google Ads campaigns?
We manage the integration of GA4 with your Google Ads account. This connection lets us track how well your ads are doing and improves results by sharing data between both platforms.
What are common challenges with GA4 conversion tracking?
Some common challenges with GA4 include figuring out how to navigate the platform and setting up event tracking correctly. Our team identifies and addresses these issues for you, ensuring that you can use GA4 effectively without any hassle.
