Kali Readwin Skauge, SEO Copywriter

If there was room on my business card, it would say:

Jargon translator, writer, grassroots marketer, dog trainer, book nerd, backpacker, chaos-tamer, social media fiend, volunteer, cultural analyst, salsera, student of life.

What gets me out of bed in the morning:

I am always motivated by the opportunity to learn something new and make something better. I believe it's crucial to share success, so when Azura clients and their audiences love my work, I know I've done my job right. I take a lot of pride in making client messages simpler and more fun to read.

Of course, I also enjoy the raw satisfaction of crossing things off my to-do lists. Let's face it, I'm a little bit A-type and I like to conquer those lists.

When I'm not at my desk:

If I'm not madly clicking away on my laptop, you will probably find me on the dance floor, salsa dancing until late into the night. I also enjoy watching comedies, trying out new food, volunteering, traveling and working hard at putting my dreams into action. During the summer, I especially like camping (only in places that you have to get to by a dirt path) and road-tripping with my husband.

I bet you didn't know:

I've worked with many different Calgary industries over my career, including advertising, bar & restaurant, commercial real estate, retail, financial services, and non-profit.

Guilty pleasures:

Hi, my name is Kali... and I'm addicted to books. Someday, I would love to have a full home library, complete with those nifty rolling bookshelf ladders.

Favourite quote:

"All of life is an experiment. The more experiments you make, the better." - R.W. Emerson