Want to maximize your PPC campaign?
Put the right dollars and “sense” behind it.

The old pay-per-click model doesn’t work anymore.

It used to be that the highest bidder got the #1 position. But PPC has changed dramatically in the last couple of years. So much so that even if you keep upping the ante, your PPC ads still may not sit in a prime spot or generate any click-throughs to your site.

The introduction of the Quality Score and Click-through Rates plus stringent new guidelines have made PPC implementation a pure science that is always evolving.

Looking away, even for a day, can have significant consequences.

With Pay-Per-Click, there is no room for guesses and generalities. You need the best advice from a Google Adwords Certified Partner and the best results for your money.

For one monthly fee, Azura Marketing provides these PPC campaign services:

1) Pay-Per-Click Advertising Set-Up

We’ll set up your PPC campaign with the following services:

• Keyword research
• Campaign creation on Google, Yahoo, Bing, Facebook
• Ad group creation
• Writing text ads and selecting landing pages
• Configuring max Cost Per Click (CPC)
• Configuring advanced aspects such as position preference and limiting ad display times
• Configuration of Google Analytics for conversion data

2) PPC Campaign Management

Our PPC Management Service is an on-going service that will improve your click-through rate, lower your cost-per-click, and increase your sales revenue.

• Additional keyword discovery as required (if keyphrases are underperforming, we will recommend new ones)
• Ensure the ongoing implementation of negative phrases, broad, exact, and phrase matching, targeted ad groups/ads
• Daily tweaking of PPC ads as required
• Ensure tight alignment of landing page(s) with PPC ad(s) (When a PPC ad is clicked, the corresponding landing page contains the same messaging)
• Conduct A/B split testing
• Monthly reports:
  • A Placement / Keyword Performance Report will be sent to you by the 10th of the following month. This report will include the following data: Clicks, Click-through rate, average cost-per-click, cost average position, conversions, conversion rate
  • Additional key performance indicators (KPIs) can be supplied upon request.

Please note that you will still be responsible for the cost per click that you pay directly to the search engine(s). Remember you can set your daily budgets (as low as $10/day) so things don’t get out of hand. Your accounts are set up under your name and with your payment information.

We know that PPC Adwords management can be a little confusing, and we’re all about helping our clients untangle the web. So if you have additional questions, you can check our FAQ or contact us.

If you’re currently spending money on a Google advertising campaign and you think there’s room for improvement, sign up for a FREE 30-minute session with our Google Adwords Certified Partner.