Social media is an amazing platform that can position you as an expert in your field and build a huge following for you on the web.
Essentially social media is about building community, sharing your knowledge with others and interacting with those in your personal or professional circles.
While it can be a little hard to wrap your head around the concept of sharing your intellectual property like a white paper or an e-book, or offering advice for free, or sharing a link to a blog post from someone who could be a competitor, it’s amazing what can happen when you do. You can actually help your business grow!
When strategically fed through social media channels, your presentations, interviews, videos, blog posts, speeches, photos, and brilliant insights are devoured by scores of people searching for someone with your expertise.
Social media is also a critical component of any link-building strategy. All of your materials can be optimized to create links leading right back to your site.
Social media channels include, among others:
Azura Marketing can help you stake your claim in the social media space with: